Year on year sales increased by 81%, CPA reduced by 15%

easylife

Easylife Group

Affiliate Marketing Case Study
apm took over management of the Easylife affiliate program in July 2015 and have continued to increase revenue year on year since.

Objectives

  • Relaunch program with Awin (July 2015)
  • Increase conversion rates
  • Increase sales
  • Reduce CPA

Actions
Managed integration with Awin and migration of affiliates from previous networks without impacting on sales volume

Identified and recruited new affiliates using a variety of methods including utilising third party technology to identify competitor affiliates

Improved validation processes ensuring faster payment to affiliates and Awin Index increase

Audited and re-engaged with affiliates, optimised them, improved creative and engaged in regular communication

Utilised exclusive consumer offers and tenancies to leverage additional placements

Promoted affiliate only flash sales to increase sales during slow periods

apm took over management of the Easylife program in July 2015 and have maintained YoY growth

2016 – ‘17 Year on Year Results

  • Sales up 81%
  • Sales revenue up 76%
  • CPA down 15%
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