Sales revenue increased by 58%, CPA reduced by 27%

FlowerCard

Flowercard

Affiliate Marketing Case Study
Fiona at APM was recruited again to manage the Flowercard program after it was managed by another agency for 2 years. The program had steadily reduced volume during that time and APM was tasked with getting sales back up to original levels.

Objectives

  • Increase sales
  • Increase new customers
  • Reduce CPA
  • Resolve technical issues

Actions
Fixed issues with new and existing customer tracking which resolved CPA being artificially inflated.

Audited and re-engaged with affiliates, optimised them, improved creative and engaged in regular communication.

Monitored competitor activity and adjusted commission and offers accordingly.

Resumed free and paid tenancy placements.

APM took back over management at
the end of August 2016

2016 x 2017 Results

  • Clicks up 20%
  • Sales up 52%
  • Sales revenue up 58%
  • AOV up 4%
  • CPA down 27%!
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